CORPORATE PROFILEASTRA DIMENSI SDN BHD was incorporated on 3rd June 2009 and commenced its retail mini supermarket operations at The Weld, Jalan Raja Chulan in August 2009. This was at the invitation of the Weld complex management, in view of the absence of a supermarket surrounding the Raja Chulan business district. The business is operated on a rented retail space covering 3336 square feet in Lot 10B, Ground Floor, The Weld, Kuala Lumpur.
BRAND: The supermarket operates under the brand name of NIGELLA. Nigella is commonly known as Black Cumin Seed or Habattus Sauda.
SUPERMARKET DESCRIPTION: Located at The Weld, the operating hours are between 8.30am and 8.30pm Mondays to Fridays, 9.00am to 6pm on Saturdays and are closed on Sundays. The business predominantly caters for the weekday office crown with retail traffic in excess of 3000 people during daily peak operations hours, between 11.30am and 2.30pm.
The Weld is the only shopping complex around the Raja Chulan business district and caters for retail traffic from the following office buildings:
• Arab Malaysian Bank
• Menara MLC
• Menara ING
• Boustead Building
• Menara Hap Seng
• MIDF Bank
• Wisma Taipan
• CIMB bank
• Bukit Ceylon office buildings
Apart from the above, NIGELLA Grocers also attracts tourists from the Shangri-La Hotel and visitors to K.L. Tower. Residential shoppers from Menara Taipan, Pacific Regency, Maple Suites and Somerset Suites are also attracted to shop at The Weld, normally during off-peak hours and weekends. The potential of the store will be boosted further with the on-going construction of a 3-block service-apartments, St. Mary’s, directly behind The Weld’s back entrance.
Experienced retailing staff operates the store which is segmented into Grocery, Household and Fresh & Chill departments.
